MAKITA AMAZON EXPANSION
For brands with a well-established offline presence and a strong distribution network, venturing onto Amazon might initially seem unnecessary. Nevertheless, it's crucial for them to regard the platform not as a superfluous step but as a final opportunity to solidify and maintain control over their brand's reputation. Ceding this substantial market share to third-party vendors could potentially have adverse consequences on the brand's overall perception, potentially spilling over into their offline endeavors.
RESULTS
By integrating Makita's complete range of products, encompassing accessories and spare parts, we facilitated the brand in seamlessly extending their existing distribution strategy onto the platform. Leveraging their renowned name and the exceptional quality of their offerings, the popularity of Makita's products guaranteed success across items typically garnering less attention.
+1,5K
Products requested monthly
+30K
Products onboarded
+300%
Sales increase YOY