KLINGSPOR AMAZON EXPANSION
Transitioning to Amazon's intricate ecosystem can pose a significant challenge for brands that have already solidified their presence across Europe, particularly through traditional offline distribution channels. This challenge is exacerbated by the fierce competition that pervades Amazon's product marketplace. It becomes even more pronounced, especially in the case of technically sophisticated products where suppliers are accustomed to dealing with higher volume distribution. Consequently, this shift may lead to sales fluctuations when third-party sellers opt to introduce the same products in smaller, more consumer-friendly quantities.
In our collaboration with Klingspor, we continuously focus on catalog management to ensure that their intended customer base can access the desired products in the specified quantities. Given the intricacy of offering these highly sought-after items on Amazon, it is imperative to maintain rigorous control over the particulars of each product. This meticulous oversight becomes crucial because these product details hold significant importance for potential new distributors who may not align with the brand's mission, and any mishandling could potentially harm the brand's reputation.
Sales increase year-over-year
Glance views year-over-year
Products live on Amazon
*This case study has been reproduced with written permission from our European affiliates.