While Eikaso had a robust presence in the German market, they aspired to broaden their global footprint. Their product line, versatile for both professional and household use, had not been fully leveraged by allowing their offline distributors to list on niche marketplaces with limited audiences. By introducing their products on Amazon, Eikaso seized the opportunity to establish a prominent industry presence, surpassing many competitors who continue to rely on specialised and localised marketplaces, consequently reaching only a fraction of potential end-customers.