APPAREL BRAND AMAZON ACCELERATOR
The brand came to our San Diego office in 2021 having launched on Amazon, but not seeing much traction. They had strong reviews in place, however, their listings were a hot mess and their advertising campaigns had been structured wrongly by the previous agency. A common theme.
$92k Revenue Per Week in Just 9 Months
$5M Topline Revenue on Amazon in 2022
Niche Apparel
Channels Amazon pure-play
Services VanquishAlliance
CHALLENGES
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The ad campaigns were structured incorrectly, with improper use of match types, and if keyword research had been conducted, it was poorly executed.
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Auto campaigns remained the primary focus of the account, lacking sophisticated manual campaigns.
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The brand store lacked professionalism and a coherent navigation structure.
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Listing quality was subpar, lacking A+ content and featuring inadequately structured bullets, descriptions, and titles.
STRATEGY
Vanquish conducted a comprehensive brand and competitor analysis, uncovering significant growth opportunities for the account. We revitalised and optimised listings, rebuilt the Brand Store, and reconstructed ad campaigns from the ground up. Through a brief period of A/B testing on both video and image-based ads, we gathered sufficient data to allocate a higher budget, achieving a strong Advertising Cost of Sales (ACoS) within the category.
RESULTS
Sales were at a modest $700 per week when we assumed control of the account, skyrocketing to $92,000 per week within 9 months. We anticipate this growth trajectory to persist as we periodically introduce new ASINs to the top line and maintain healthy inventory levels. The brand is poised to achieve nearly $5 million in top-line sales on the Amazon.com platform alone this year. Furthermore, we are presently crafting a European expansion strategy slated for implementation in 2023.
Revenue
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Revenue increased from $700 to $92,000 per week in 9 months
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Paid Ads
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Sponsored products, brands, display, audio and DSP ads are fully optimised and managed by a full time Amazon Media Buyer
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Representation
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The brand is properly represented on amazon in terms of stores and listing content
International
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Plans to launch in Europe and UK in 2023