Unger | Vanquish Case Study
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Unger Case Study

UNGER AMAZON EXPANSION

Marketplaces are intricate and fiercely competitive ecosystems. Among the many challenges of operating on platforms like Amazon, effective stock management stands out as a particularly complex endeavour. When your products gain popularity, they inevitably attract competitors and generate more data. To maintain a leading position, it's imperative to commit to ongoing analysis and allocate resources accordingly. Indecision and misinterpretation of data can have dire consequences for the fate of your products, as nimble competitors are poised to capitalise on any missteps or missed opportunities, potentially resulting in substantial losses.

RESULTS

As the brand gains increasing popularity on the platform, competitors are emerging within the same product category. Over the past year, the sell-through rate of the brands products has remained consistently high, presenting a challenge in maintaining optimal stock levels and availability with the suppliers to prevent traffic and conversions from diverting to competitors. Through establishing clear reporting and analysis mechanisms and aligning the brand with marketplace dynamics, we have successfully sustained sales volumes.

+300%

Sales increase YOY

+2K

Average units requested per quarter

>500

Products live on Amazon

*This case study has been reproduced with written permission from our European affiliates.

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