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Agency vs Strategic Partner…

Why you should be looking for an eCommerce Partner, not an agency…


1. An agency usually hasn’t walked the walk, they have no commercial experience.

A strategic partner on the other hand will have run an eCommerce business and understands profitability and strategy implementation beyond digital.


2. An agency usually specialises in one area, for example, paid advertising.

A strategic partner will have internal resources across all areas of specialism.


3. An agency will be driven by revenue.

A strategic partner will be concerned with margin, profitability, channel viability, fulfilment, and commercial deliverables.


4. An agency often comes and goes.

A strategic partner should be an integrated part of a business for the long term.


You should be looking for a Partner in 2022, not an agency.



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