To me, ‘more products’ should always be the last resort....
The more volume that can be driven through an existing SKU count, the simpler the business and supply chain.
Always start instead with the 2 M’s, and get real value out of your offer;
✔️Expand into more channels.
✔️These might be eCommerce channels, they might be brick & mortar retailers, a pop up store etc…
✔️But choose wisely, as the wrong strategy can be fatal.
✔️Expand into more countries.
✔️This scares most companies, but with the right advice and support paired with the right geographical partners, it does not need to.
✔️Start in English-speaking countries, the foundation of the best 3PL partner, the right retailers and the right growth partner…and you’re going Global!
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