The world of e-commerce has been consistently and rapidly evolving since its inception, and the rate of change has only increased over the past few years.
As more consumers turned to the Web for their shopping needs during the Covid-19 pandemic, brick-and-mortar retailers scrambled to boost their online efforts and retain market share.
Now that physical locations have reopened their doors to the public, businesses are trying to balance digital and offline marketing strategies to ensure healthy growth in both areas.
Brands that can creatively integrate the latest e-commerce trends into their outreach and operations may find it easier to adapt their user experience and offerings to better meet their customers’ needs.
Here, 16 members of Forbes Agency Council share ways to leverage e-commerce trends that should be on every marketing professional’s radar at the moment.
Click here to read the full Forbes article.