KLINGSPOR AMAZON EXPANSION
When a brand is already well established on a European level, especially with their offline distribution, it can be challenging for them to shift to the complex structure of Amazon, especially for its heavy competition on product level. Especially with more technical products, where the supplier’s distribution is used to higher volumes, this can cause some fluctuations in sales when 3P sellers decide to offer the same products in low, more consumer-friendly quantities
RESULTS
With Klingspor we constantly operate on a catalogue management level, to make sure their target audience can receive the expected product in the expected quantities. The complexity of offering such popular products on Amazon determines the need to keep each product's details under strict control, as they are more relevant in the eyes of new distributors that may operate outside the mission of the brand, ultimately damaging the brand's reputation.
+200%
Sales increase year-over-year
+500%
>5
Glance views year-over-year
Products live on Amazon