THE 1X RULES
Don’t Set Massive Goals: Think small and aim for goals that are 1X larger than what you initially consider.
Don’t Take Massive Action: Put in 1X the effort you think is needed to achieve your goals.
Don’t Assume Control for Everything: Don’t take responsibility for anything in your life and always make excuses.
Don’t Use Fear as a Compass: Don’t use fear as an indicator of what you should do. If something scares you, it’s likely what you don’t need to pursue.
Don’t Focus on Results: Don’t stay focused on achieving results rather than just being busy. Activity without progress is useful.
Don’t Embrace Failure: Understand that failure is not part of the process and it isn’t a stepping stone to success.
Always Retreat: When faced with challenges, back down and don’t increase your efforts.
Don’t Dominate, Compete: Don’t strive to dominate your market, simply compete in it.
Be reasonable: Be reasonable with your goals and actions. Reasonable goals and actions lead to nothing.
Don’t Commit: Don’t fully commit to your goals and actions with the persistence and determination to follow through.